Sr. SEO & Content Operations Manager at Ei Samay | Digital Content Strategist | AI-Era Search Optimization (Google AI Overviews, AEO) | Bengali Typography and AI Visual Artist
SEO, AEO, and Cross-Platform Performance Strategy
I am a results-driven digital content and SEO strategist with 10+ years of experience in the Bengali digital news ecosystem. Currently leading SEO, AEO, and cross-platform performance strategy at Ei Samay, I specialize in applying AI-era search optimization frameworks—Google AI Overviews, E-E-A-T, and schema markup—alongside high-impact visual storytelling. I combine technical search expertise with creative direction to grow audiences and improve content discoverability across platforms.
My passion lies in exploring the evolution of Bengali digital media and how AI can enhance the news viewing experience. I combine technical expertise with a creative approach to deliver content that resonates with audiences across various platforms.
SEO, AEO, and Digital Leadership
SEO & AEO Strategy
Expertise in Google AI Overviews, ChatGPT Search, Perplexity, Meta AI, E-E-A-T, and schema markup for AI-era search optimization.
Cross-Platform Performance
Comprehensive reporting across Facebook, Instagram, YouTube, and GA4 to drive data-informed strategy and audience growth.
Creative Direction
Bengali typography, AI-generated visual assets, and thumbnail CTR optimization for maximum engagement.
Core Technical Expertise
Answer Engine Optimization (AEO)
Structured audits against AI-era search surfaces including Google AI Overviews, ChatGPT Search, Perplexity, and Meta AI.
YouTube SEO & Analytics
Metadata optimization and channel analytics to improve discoverability and audience engagement on YouTube.
Content Strategy & Leadership
Digital team leadership and content strategy development across multiple platforms and formats.
Professional Experience Timeline
Sr. SEO & Content Operations Manager
Ei Samay
Feb 2026 - Present
Leading SEO and AEO strategy for Ei Samay's Bengali news platform, managing cross-platform performance reporting and delivering branded performance decks to leadership.
Digital Content Executive
IndiaDotcom Digital (Zee 24 Ghanta)
Mar 2023 - Feb 2026
Led social media initiatives for Zee 24 Ghanta, driving digital growth and content strategy across the Bengali market for close to three years.
Social Media Manager
KLiKK.tv
Mar 2021 - Mar 2023
Managed end-to-end social media strategy and content distribution across multiple platforms.
Chief News Editor
Calcutta Mirror OPC Pvt Ltd
Jul 2020 - Mar 2021
Directed editorial strategy and news content development across digital platforms.
Building a Foundation in Media and Management
Chief Editor and Content Developer
Dynax Sollution Pvt Ltd
Sep 2016 - Feb 2020
Led the editorial team and developed content strategies for digital platforms.
Office Assistant
Swostik Construction
2010 - 2013
Managed office operations, documentation, vendor relations, and front-office administration.
Office Assistant – Purchase Department
Satyajit Ray Film & Television Institute
Jan 2009 - Dec 2009
Supported procurement operations at India's premier film and television institute.
Continuous Professional Development
YouTube Marketing
HubSpot Academy (Issued Jan 2026)
Introduction to Generative AI
Google Cloud Skills Boost (Issued Jan 2026)
YouTube Music Assessment
Google (Issued Jan 2026, Expires Jul 2027)
Credential ID: 44620812
YouTube Music Certification
Google (Issued Jan 2026, Expires Jan 2027)
Credential ID: 44619857
Developing Media Content
Reliance Foundation (Issued Jan 2026)
Credential ID: RFSF0003364945
Multilingual Communication Skills
Bengali
Native proficiency, with deep understanding of regional nuances and cultural context, essential for connecting with the Bengali audience across digital platforms.
English
Professional working proficiency, used for business communication, content creation, and strategic planning in a global digital environment.
Hindi
Professional working proficiency, enabling broader reach and engagement with diverse audiences across India's vibrant digital landscape.
Multilingual Communication Skills
Bengali
Native or bilingual proficiency
English
Full professional proficiency
Hindi
Professional working proficiency
Multilingual capabilities enable effective communication with diverse audiences in the Indian digital media landscape, with a particular strength in Bengali content creation and strategy.
Honors and Publications
Suchishmita Smriti Sahitya Award
2003
Honored for literary excellence and contribution to Bengali literature, a testament to a long-standing commitment to creative expression and cultural preservation.
Published Works
"Raina Sen: A Mysterious Game of Voice"
Author of published literary works, demonstrating creative writing ability and storytelling skills, complementing professional digital content creation efficiency.
Ready to discuss digital growth and Bengali media
I am always interested in exploring the growth of Bengali digital media and how AI can enhance the news viewing experience. If you are interested in discussing digital growth strategies, content optimization, or the future of Bengali typography, I would like to connect with you.
Let's explore opportunities to collaborate on innovative digital media projects that push the boundaries of audience engagement and storytelling in the Bengali market.
Contact Information
Location: Kolkata, West Bengal, India
Mobile: +918240977101
Email: [email protected]
Sr. SEO & Content Operations Manager